Managers

From Hegarty on Advertising:

Sadly, most businesses are just trying to manage what they’ve got. The entrepreneurial spirit, the zeal to do better, to experiment and to try new things has been long lost. In many ways we shouldn’t be surprised – after all we title many senior people in companies as ‘managers’.

If you were to see a long-lost friend and ask them how they were getting on and they replied, ‘Oh, I’m managing’, you’d be really sorry for them, be concerned for their well-being and try to seek ways to help them.

But in business, we’ve elevated the ‘managers’ to run things. Bizarre, isn’t it? We use words without realizing sometimes how profound they are. Go to the dictionary, look up ‘manage’ and it describes quite succintly why most companies are at best ordinary.