Which is dialect from Milan that tells us that bakers*, just like every other profession, should stick to their trade. Government agencies should not develop apps.
And if for some reason they do, they should not try to bullshit us with bad English.
Take MyWay. I read straight from Google Play that:
MYWAY is a 7th Framework ICT Project (whatever that means) that runs from 2013 through 2016 (and then they turn it off?) implemented by 14 partner organisations from across Europe that range from public authorities, research centers (British English, anybody?) to SME’s (isn’t the plural of SME -> SMEs?). Placing the traveller at the heart of mobility (in Politics and the English Language, Orwell warned against the use of trite metaphors, and he was right!), MYWAY will develop an integrated platform, the European Smart Mobility Resource Manager (hey, if it’s an integrated platform, it must be great!), which will facilitate an holistic (oh-oh) view of sustainable mobility, combining all sorts of transport services and automatically handling transactions related to their usage into a seamless point-to-point mobility service (bullshit detector ON). MYWAY will also be able to provide travel suggestions that are better optimized (optimised, in British English) to the users (that would be: users’) egocentric perspective, and that of society as a whole. MYWAY will be tested in three ‘living labs’ in Barcelona, Berlin and Trikala (Trikala is a town of 81,000 people in Greece). MYWAY is expected to boost the travellers’ usage of greener mobility services by enabling the condiseration (consideration) of all available resources and their appropriate allocation to journey plans, thus enhancing the attractiveness, comfort and efficiency of the transport networks and minimising the GHG emissions by stimulating users to switch to more sustainable mobility choices and behaviour.
They forgot to say that:
1) The app is mediocre;
2) It was last updated 8 months ago;
3) It was downloaded only between 1,000 and 5,000 times, according to Google Play, so I’m not sure how they expect to achieve their lofty goals.
4) Governments should do their job. Developing apps may be cool, but pushing Public Transport agencies to provide real-time APIs would be more useful.
* The offelle are traditional cookies from Parona, about 40 km South-West of Milan, but the word ofelè is sometimes used not just for pastry chefs, but also for bakers.
If you go to Parona, pay a stop in Vigevano for the beautiful Piazza Ducale.