15 Questions

15 Questions About Online Advertising

Do banner ads, no longer called “interactive advertising” because nobody clicks on them, and much less “interacts” with them, work for publishers?

Do they work for advertisers? Or do they just work for the advertising technology middlemen based in Silicon Valley?

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15 Questions About Social Media

What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?

What is the real value of a Facebook “like”? What do they mean by “organic reach”? What happens now that the free lunch is over?

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15 Questions About Native Advertising

Is native advertising something new, or just a new name?
Is it the same as content marketing? How does it relate to social media marketing?

Does native advertising work? Does it have negative consequences for society?
Should native advertisement be deregulated, or should it be more seriously regulated?

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iBooks

Google Play

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