As if blogging were not enough, I also wrote a few ebooks…
Books
What Happened To Advertising?
Why is it so important that we “like” our favourite brand of butter on Facebook? Why don’t people in advertising like their jobs anymore? Why do they want to do something else?
What Happened to Advertising? What Would Gossage Do?
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The Internet Ideology
We are told that the Internet and the market are the solution to every kind of problem. But is it true? Is the Internet really and unequivocally making the world a better place?
The Internet Ideology. From A as in Advertising to Z as in Zipcar
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15 Questions…
15 Questions that are seldom asked, let alone answered, about online advertising, social media and native advertising. Please take a look at my 15 Questions series.