And you call this an analysis?

And you call this an analysis? Twitter’s new CFO on Facebook…

On mobile there are fewer ads since there is no right hand rail. But mobile monetizes better which is rare….a key question here is why does mobile monetize better? Is it due to higher prices per click or higher click through rates. If its the latter ie click through rates than its enormously positive because higher click through rates are highly correlated with better ROI which leads to ad spending.

What about: because ads on mobile are much larger? They take up the whole damn screen, rather than being small and unobtrusive as on the desktop. Unobtrusive is a nice word, but what it means is that nobody sees them. And what happens on mobile, ads being huge and people having large, fat fingers, is that people click on them, whether they intended to do so or not. Fat fingers. That’s about all the “magic” of mobile if you ask me.