Here are my Ten Inconvenient Truths about the Web:
1. The world is changing, but not as fast as they would like you to believe.
2. No new miracle marketing channel will overtake all the others before the week is over.
3. The shift is much more of a cultural one than a technological one.
4. “Social Media Marketing” is bullshit. Disagree? Please explain what it is.
5. People want to talk to one another, not to your Mktg or PR Dept.
6. Spam is in the eye of the beholder. Most “Email Marketing” is spam.
7. The Internet is more of a threat than an opportunity for the average company.
8. No new cool trick will turn your dumb company into a smart one overnight.
9. If you don’t have a business model you’re a hobby, not a startup.
10. If you don’t have a business model AND you have raised $1 billion, you’re Twitter.
3. The shift is much more of a cultural one than a technological one.
The Virtual Revolution: Homo Interneticus – BBC
A very nice documentary on this regard.
Interesting. Thanks.