Google AI feels like…

Google AI, or ChatGPT, feels a lot like social media. Do you remember Facebook before it became a cesspool of meaningless algorithmically chosen dumb videos?

Up to 5 years ago, it was a cesspool where you had useless conversations with your dumb friends and, much worse, their dumb friends, people who didn’t have a clue about who you were but who felt they needed to jump in your exchanges to call you dumb or racist or a boomer or whatever just because they were bored or sad or thought they could score some points with some chick they could not get.

Nowadays, you can have seemingly productive exchanges with a LLM. Far from perfect, but it easily beats both the old cesspool Facebook and the new cesspool 2.0.

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How Wrong We Were

I used to love the Cluetrain Manifesto.

What was not to love? I was young and rather clueless, and with a rebellious streak. Here come The Beatles, and they said that the ways of the world were wrong, which was true, and that everything would change. Which was false.

Quite naturally, I hopped on the Cluetrain. It served me well for some time, so no hard feelings. And yet, it’s incredible how different things turned out to be!

 

We went from…

#62 Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.

(which was spot-on!)

to…

Companies doing that exactly, outsourcing their ‘conversations’ to PR agencies, flacks and hucksters and people in charge of ‘delivering’ the ‘right’ message.

 

And from…

#2 Markets consist of human beings…

#3 Conversations among human beings sound human…

#10 As a result, markets are getting smarter, more informed, more organized…

#17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves…

#89 We have real power and we know it…

#94 To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are…

to…

Brands using AI-generated influencers to promote products on social media [link].

(As if ‘real’ influencers were not bad enough)

 

The web is like the freeways in LA. It was great –– until everybody got there.

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Mondiali 2026

Non ho nessuna idea di chi possa vincere questi campionati mondiali di calcio, ma spero che non li vincano né la Francia, né il Portogallo, né il Marocco. La Francia, perché poi i soliti geni da tastiera di sinistra ci racconteranno di come funziona bene l’integrazione, quando in realtà la Francia è addirittura 99esima su 163 paesi analizzati dal Global Peace Index –– davanti, in Europa, solo a Bielorussia, Ucraina e Russia. Il Portogallo, perché non sopporto a princesa da Madeira, un giocatore felicemente in pensione al caldo che vuole condizionare la sua nazionale. E il Marocco, perché hanno truffato il Senegal per farsi assegnare la Coppa d’Africa a tavolino. Ecco, ora so per chi fare il tifo – Forza Senegal !

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