Just like today with “social media”:
The boffins had taken over – they could bamboozle clients with all the technical jargon of this mind-boggling new media. The fact that they didn’t have the faintest notion of how you could go about having an idea didn’t matter. They could talk about 12-frame dissolves.
— John Hegarty (on television, surprisingly)

Massimo, I heard it said, “Where there is confusion, there is profit”. If you can’t dazzle them with brilliance, baffle them with BS and take their money! Buon Natale,
Spot on!
Grazie e buon Natale anche a te, Tony!