If you asked me: Will Publicis buy Criteo? I’d answer: how am I supposed to know? What I can tell you, however, is that it’s a deal that would make sense. Certainly a lot more sense than the delusional idea that Publicis could “merge” as an equal partner with a much larger American company like Omnicom which, of course, just wanted to gobble them up.
Not to mention: Criteo could bring Publicis what they were apparently after, i.e. the number-crunching power they need if they want to stand a chance in the new digital advertising landscape — something that Omnicom never had, to my knowledge.
In this regard, few deals if any at all ever seemed as dumb as Omnicom-Publicis to me.