Posts in English
Now, I won’t go as far as saying it’s as bad as FranceTele.com, but it’s close.
We’re really obsessed by Facebook. And pretty pathetic in our trying to look cool.
Especially when you consider that there’s nothing wrong with the Czech Republic.
It’s not like they’re a pharmaceutical company that needs “rebranding” or something…
So, the number of “like”s on Suzy’s post has gone up to 278,362 at the time of writing. Ryanair made 300 Euros thanks to their brilliant decision to charge €60 for every Boarding Pass she had not been able to print while on vacation. So, the real value of a Facebook Like is 0.00107 Euros. I hope this settles it once and for all. No more nonsense that every Facebook fan is worth 100 dollars or shit like that, please ;-)
Ryanair has sure done one hell of a job with Social Media Marketing!
In only 4 days, they got 269,597 Likes ;-)
And I’m pretty sure all those 13 thousand plus comments were a success, too…
When you think you’ve seen it all, well, you haven’t. Apparently Banco do Brasil have changed their home banking interface to “make it more social”.
Manoel asks:
Minhas transações vão ser compartilhadas com meus amigos? Meus buddies vão saber quem são meus outros buddies também? Vai rolar troca de mensagem? “Oi fulano, não me pagou ainda porque? Acabei de ver que você recebeu a transferência do João.”
Loosely translated:
My transactions will be shared with my friends? My buddies will know who are my other buddies? You will be able to exchange messages? “Hi what’s-his-name, why haven’t you paid me? I happened to see that you have received the money transfer from John.”
What about pics of my dog? Or of your niece’s wedding? Or of the nice barbecue we had last week?
This is simply demented. Companies like Banco do Brasil apparently do not understand that they’re a service, not your friends. This is not the way you “put a human face” on the service you give customers. That would mean hiring nice people to do customer care, paying them a decent salary and empowering them – for real! – to go out of their way to help customers instead of considering “customer care” only a nuisance to be dealt with by outsourcing it to some sleazy company that counts the seconds an operator spends on a customer and tries to “optimise” this time in order to squeeze more money out of these people. This is a travesty. Read it all here. Em Português.
