They say that the second M actually stands for “Marketing”. But I don’t get it. What is Social Media Marketing? Buying banner ads on Facebook? Taking part in the dumbest race ever to see who has the most followers? Does it work? Really? Apple has 7 million “likes”. Sounds like a lot? It’s less than 1% of the smartest coolest most connected people in the world on Facebook – not of the Joe Six-packs at Walmart. On the other hand, how many million iPods, iPads and iPhones have they sold? No wonder they’re not panicking. The BBC World News has only 2 million “likes”. That’s 0.2% of the users on Facebook. Do you think they’re worried? Fiat has 300,000 “likes” in Italy. Ten years ago, they used to sell over 1,000 units of the Fiat Punto model a day in Italy alone. Isn’t this more proof, if needed, that people first buy a product and THEN perhaps “like” it on Facebook, and not the other way around, which is what Social Media Marketing types will try to bullshit you into believing?
