My name is Massimo, I’m 27 and I am applying for your Marketing Manager position.
I was (am) thinking about starting my own little start-up. A shopping community, a PLACE where shoppers would have their privacy respected and could be free to speak their minds.
Then I found out about ciao.com. I read your privacy policy, and I liked it. So, I joined, and I noticed that, unlike your American competitors at deja.com and epinions.com, you do NOT ask for my name, age, education, occupation, interests etc.
I’m glad you don’t! I sure hope this means you understand that we need a new and more respectful way to deal with customers. For a start, they’re people, not just customers.
Marketing is dead – hurrah for marketing!
Don’t get me wrong. You will still need to bring your products to the market – and I actually believe ciao.com could be (is) a smart, innovative and non-intrusive way to do so.
My point is that you can no longer do it the old way: categorize people based on age, sex, job, education and so on and then conduct “marketing campaigns” AGAINST them (campaign=war) until they give in and buy what some “market research” type said they should be buying!
Simply, people are getting tired of this stuff – and people on the Internet positively hate it! So, hire me, and you will have an unconventional marketer on your side. It’s that simple.
Am I Qualified?
I would say I am “uniquely qualified”. You have my resume, but I would look way beyond that.
Simply, I love the Internet and I believe I have absorbed a lot of its unique “culture”. I hang out in cool places such as cluetrain.com and much of what revolves around it. I have ideas, and you will find out quickly that I am not shy about letting people know.
In fact, I have already written quite a few short essays in Italian on ciao.com. My “ciao ID” is Max73. Please feel free to check them out … I mean … you even paid me 1.000 lire a piece!
“Toto, we’re not in Kansas anymore”. Or are we?
I am well aware this doesn’t look like a standard job application. But then again, I’m not a standard prospective employee, or am I? And this is not a standard job, or is it?
If it isn’t,
Please contact me at ..-@yahoo.com or on 02 …….
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cover letter – position: marketing manager, ciao|com, circa mid may, 2000.