Some friends who are always eager to convert me to the immense power of Social Media pointed me to this article on Econsultancy. To which my first reaction was: wow, 0.1% of KLM’s total revenue comes from Social Media! Ain’t that nice? ;-)
Another friend chipped in: and I’m sure it’s all retargeting.
That’s right: it’s not the “conversations” — in no fewer than 11 languages, soon to be expanded to 14 — that drive this massive 0.1% of sales. Nope. It’s almost certainly advertising on Facebook and Twitter. And not normal advertising that helps build the case and the need for a product or a service, but retargeting, i.e. advertising that “just” closes the sale once most of the job is already done. If this is the best they can do to convince us that Social Media is a force to be reckoned with, they’re in trouble.
Btw http://www.telegraph.co.uk/technology/twitter/11230144/Twitter-rated-as-junk-by-SandP-shares-drop-5pc.html
Cioè sanno già che saranno in rosso tutto il 2015?
Lo scrive il telegraffe
Twitter è la peggiore dotcom della storia.
Non per i suoi fondatori e quelli diventati milionari con l’ipo…
io intendevo da un punto di vista oggettivo e razionale. Da quanti anni sono in pista? 8? 9? Quanti soldi hanno già fatto fuori? Più o meno di un miliardo di dollari? E ancora perdono soldi. Con quei soldi l’India manda l’uomo su Marte.