We’ve known it for at least 15 years, but it’s nice to hear it from the IAB UK.
“Old banner ads aren’t working anymore.”
They never worked, but that’s good enough. Apparently, “native advertising” is the future. Native advertising accounts now for a quarter of all display advertising.
Great.
But what about those “old banner ads”, which account for about £1.31 billion on a total of £3.98 billion spent on digital advertisement in the first half of 2015 in the UK?
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Read: 15 Questions About Online Advertising. It’s for free.
hhmmm….looks like IAB UK needs the subscription fees of the unconventional adv players ;-)
is that all?
think so….
“unconventional adv players”? Is that long form for Facebook?
ehm…not only….but that’s a good point ;-)
who else?
all the native programmatic platforms I guess
The spam-a-post industry has gone programmatic?
something like :-)
And, BTW, do you remember what happened when the IAB courted Google so that they’d show up at their events? They did for a limited time, and then they set up their own events. The same thing is going to happen with Facebook. The IAB better understand and admit that they’re not into “Interactive Advertisement”, both because what they do is not advertisement, but Direct Marketing; and because nobody wants to “interact” with that crap. The IAB should change their name to IDMB, Internet Direct Marketing Bureau. They serve the miracle diets and all-night-boner industries, not legitimate advertisers.
Reading @dotcoma. “The drugs don’t work. Nor do Banner Ads.:” http://t.co/0Byi20OY9M