We’re cool, and fresh, and hip

No, you’re not. You’re a bunch of clueless corporate morons.

The planning began in early March…

Please read on: apparently, it took two months to come up with a tweet that says that you should serve your cheese at room temperature. And the tweet was favourited twice!

Huge success.

And the best part of it all: they outsourced it!

They probably paid big bucks to some “agency” that employs teams of social-media and advertising experts, aka otherwise unemployed young kids. Experts in what, exactly? Do they know cheese better than those who work at President Cheese? Not to mention: would you really waste time and money on Twitter if you sold cheese? I wouldn’t.

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