Notes: Chapter 3
1. Harrison, Steve, Changing the World is the Only Fit Work for a Grown Man, pages 76-79. For the Shirtkerchief, or was it a Shirtkin, or a Napchief, ad, see also the picture and the text of the ad.
2. Gossage, Howard Luck and Harris, Miller, Dear Miss Afflerbach;: Or, The postman hardly ever rings 11,342 times.
3. “Is advertising worth saving? From an economic point of view, I don’t think most of it is. From an aesthetic point of view I’m damn sure it’s not; it is thoughtless, boring, and there is simply too much of it”. Gossage, Howard Luck, as quoted in Goodby, Jeff and Bendinger, Bruce, The Book of Gossage, page 4.
4. Gossage, Howard Luck, Goodby, Jeff and Bendinger, Bruce, The Book of Gossage, pages 133-153.
5. Please see Wikipedia’s definition of Real-time Bidding.
6. Even AdWords has a similar quality problem, with Google forced to axe no fewer than 500 million bad ads.
7. Harrison, Steve, Changing the World is the Only Fit Work for a Grown Man, pages 106-7.
8. I kind of miss the Open Web, to be honest with you.
9. It’s funny to see pundits accuse Mark Zuckerberg’s company of turning into what he said it was all along: a utility.
10. KDKA is a radio station from Pittsburgh, Pennsylvania, which was created by the Westinghouse Electric Corporation on November 2, 1920.
11. Twitchell, James B., Twenty Ads That Shook The World, page 75.
12. My personal blog was later moved to dotcoma.it.
13. Weinberger, David, Small Pieces Loosely Joined: A Unified Theory Of The Web.
14. Locke, Christopher, Gonzo Marketing: Winning Through Worst Practices.
15. Little did Keen know about how bad things would get with Facebook and Twitter! Keen, Andrew, The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today’s user-generated media are destroying our economy, our culture, and our values.
16. This point is actually controversial. WordPress keeps on telling us that everything is ok and that the blogging world keeps on getting bigger an bigger. However, Technorati’s last State of the Blogosphere report was published in 2010. And few if any studies at all have been released after 2011 or 2012 the latest.
17. Jason Kottke presciently called Facebook the new AOL back in 2007. He was right. It’s even worse: Facebook is not a “social network”; it’s a closed and private Internet. At the same time, one must recognise that Facebook has been profitable for years; that their success has been absolutely incredible, and their execution close to perfect. The way they fended off the attack coming from Google’s G+ speaks miles about how good they are.
18. Some people say that they can read things on Facebook that are not given any attention to in the mainstream media. True enough. But at the same time, you see only what Facebook wants you to see, and only as long as they want you to see it. With a feed reader, you get to read all the posts of every blog you choose to follow. With Facebook, you see what Facebook thinks you will enjoy. This is what Eli Pariser calls The Filter Bubble. What this means is that they are the ones who hold the remote control, not you. And lately we discovered that they even play tricks and pseudoscientific Brave New World experiments on you to try to find out if they can make you happy or sad. Furthermore, filter bubbles don’t merely hide part of the news from us; they also make us live in an “emotional world”, as Eli Pariser says in The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think, page 150.