I came across a very interesting post on Facebook from the team that is handling Social Media for Expo 2015 in Milan. How is the event going? We don’t know. The organisers and/or City Hall and/or the national government, it’s not clear, decided not to give us, you know, the stupid citizens who actually paid for this event with our taxpayer money, any numbers. Total number of tickets sold? We don’t know. Average attendance at the event compared to the 100,000 people per day they were expecting? Same as above.
What we do know, on the other hand, is how many fans and followers Expo has; how many posts and likes and comments; tweets, and retweets, and live tweets etc. You name it, we have the data. Does all this activity lead to ticket sales? No, we don’t know that, either.
The real real data #Expo2015 http://t.co/piyisRS4wz http://t.co/KtSDllwoLI
Walter Vannini liked this on Facebook.
The real real data http://t.co/HSKHMnlOKz
The real real data: http://t.co/nUxaqkre0v via @dotcoma
The real real data we don’t know about #Expo2015: http://t.co/xXPpllA6AI via @dotcoma