Android: was it worth it?

Android: was it worth it? Was it worth it for Google to launch a mobile OS? I know, it was Larry’s “newco”. But is Android making money for the company? Are people performing as many searches on their mobile devices as was predicted? Or is the mobile world ever increasingly dominated by apps which, just like Facebook itself, are sealed off from the open web dominated by Google?

I also find it quite funny that three of the most downloaded apps, i.e. Facebook, Whatsapp and Instagram, are owned by Facebook. What is Google getting out of it all? Ads, you say? Enough of them? Who is making more money out of the most promising type of mobile ads, i.e. App cost-per-install ads, which are, one should note, ads that move people into yet another walled garden? Facebook or Google?

Leave a Reply