As Sergey Brin famously said, There’s nothing but search. In a similar vein, Doc Searls once said that the web was filling in two specific and very real needs, the need to know, and the need to buy. On the other hand, dear Mr. Marketer, none of us feels any impelling need to be advertised to. Or targeted. Or sliced and diced. Or to have a relationship we didn’t even know we had with a company we don’t care much about – hey, that’s you, toothpaste sellers of the world! – managed (since when did we become so romantic to manage relationships?) by somebody whose sole aim is to sell more stuff to us. As RageBoy said, these are all just MTDs, or Marketing Transmitted Delusions.

When I’m watchin’ my TV
and a man comes on to tell me
how white my shirts can be…

I Can’t Get No Satisfaction, The Rolling Stones

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