Social Media Buttons

Whenever I see a website full of “social media” buttons everywhere, I laugh. Then, I start looking for an “Optimised for Internet Explorer” button (optimized if the website is British, of course).

Want “social media” buttons? Great. But please: put ‘em in your footer. Make’em all a lighter hue of your footer’s color (colour). You don’t want your website to look like a Christmas tree, do you?

And give less space to these buttons than you award to important information about your own site, like a newsletter sign-up form, a newsletter archive, links to your blog, to your FAQs etc. Please.

24 maggio 2013 -- 0 commenti

Non-linear Pipedrive

We’re using Pipedrive for prospecting deals. But sales is about conversations. And the world is not linear. So, I’m trying to figure out if we can hack Pipedrive to make it less linear.

14 maggio 2013 -- 0 commenti

As Seen on Facebook

Hey, look! Who would have known? Many of my friends are the stupid ones who got tricked — and now they even LIKE it! (and not the other way around! Sorry, social media marketing hucksters).

2 maggio 2013 -- 0 commenti

As Seen on TV

Hey, look! This company tricked a large enough amount of people to buy their product that they can now afford to buy ads on TV! (or plan to trick a large enough amount of people, if venture-backed).

2 maggio 2013 -- 0 commenti


Chrome is great on OSX. Firefox is good on Windows. Safari is IE for Macs.
The best browser for Linux would be Opera, if only bookmarks weren’t so bad.

30 aprile 2013 -- 5 commenti

A nation of sheep

A nation of sheep will beget a government of wolves – Edward R. Murrow #italy

15 aprile 2013 -- 1 commento

Dropbox, Google Drive, iCloud

Dropbox: where I keep everything. Google Drive: where I keep Google Docs. iCloud: where they’d like me to keep my .txt files created with TextEdit. Google fail. Apple big time fail.

7 aprile 2013 -- 3 commenti

Things your company does…

27 gennaio 2013 -- 2 commenti

Ten Inconvenient Truths about the Web

1. The world is changing, but not as fast as they would like you to believe.

2. No new miracle marketing channel will overtake all the others before the week is over.

3. The shift is much more of a cultural one than a technological one.

4. “Social Media Marketing” is bullshit. Disagree? Please explain what it is.

5. People want to talk to one another, not to your Mktg or PR Dept.

6. Spam is in the eye of the beholder. Most “Email Marketing” is spam.

7. The Internet is more of a threat than an opportunity for the average company.

8. No new cool trick will turn your dumb company into a smart one overnight.

9. If you don’t have a business model you’re a hobby, not a startup.

10. If you don’t have a business model AND you have raised $1 billion, you’re Twitter.

29 agosto 2012 -- 2 commenti

Folksonomies no more

Remember the days when folksonomy was the word du jour? I read an entire book about arranging and rearranging my set of forks, knives and spoons. Or something like that. Those were the days!

29 agosto 2012 -- 0 commenti