so fucking true

I love this blog post. It is just so fucking true. I remember my early dotcom days, when we had 100 employees and little revenue, or 10 employess and no revenue in Italy – and yet the company wanted to look big, serious, professional, and all that shit. We had an ugly company logo we asked a big consultancy agency in London to half copy for us from Yahoo! and which must have cost us a fortune. We had company colors, and not only company paper, but also a company font – yes, I’m not kidding you, we bought the rights to our own font or something. We had more of this bullshit going on than most 100-year old companies had – and yet, it didn’t help much with revenues.

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